Swaffham High Street Heritage Action Zone

The main goals of the Swaffham High Street Heritage Action Zone are to improve, repair and restore the historic buildings and shopfronts surrounding the main market place area.

A Market Place masterplan will outline how Swaffham could reduce traffic and create an improved experience for the local community and visitors. This Masterplan will allow Swaffham to bid for further funding to allow the vision to become a reality.

Swaffham Market Place has a rich history dating back to key trading routes at the end of the Roman period. The iconic Buttercross, which forms a central focus to the Market Place, was gifted to the town by George Walpole, 3rd Earl of Orford in 1783. There are 34 listed buildings of architectural interest linked to the High Street Heritage Action Zone area include Ceres Pharmacy, the Kings Arms Public House and the Post Office.

The Market place is described as 'car dominated' based on the volume of cars that come through the town and the amount of car parking available throughout this central area. The traffic and parking distracts from the wealth of historic buildings surrounding the marketplace.

The population of Swaffham has a higher proportion of residents aged 16 or over that have no qualifications. There is an ageing population of residents and just under a quarter of the population of Swaffham are retired. There is significant deprivation in the area.

How the Swaffham High Street Heritage Action Zone will help

Key projects within the Swaffham High Street Heritage Action Zone include an Urban Design Masterplan for Swaffham Town Centre, improved pedestrian access, boundary treatments to parking adjacent to the Buttercross and improved way-marking and signage. The improvement of historic properties will enhance the character and appearance of the area. A practical delivery of capital works and associated cultural events will form the springboard to a transformation of this significant historic settlement.

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Working in partnership with

  • Breckland District Council

High Streets

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