High Streets Heritage Action Zones Cultural Programme
Four years of nationwide cultural activity helping to make high streets more attractive, engaging and vibrant places for people to live, work and spend time.
The High Streets Heritage Action Zones Cultural Programme is part of the £95 million High Streets Heritage Action Zone initiative, which is currently working across more than 60 English high streets. It's funded with £40 million from the Department for Digital, Culture Media and Sport’s Heritage High Street Fund, £52 million from the Ministry of Housing, Communities and Local Government’s Future High Streets Fund, and a further £3 million from the National Lottery Heritage Fund.
One of the major aims of the programme is to help people feel proud of where they live. The Cultural Programme is a key part of this. There is £7.4 million available to fund four years of cultural activities to engage communities with their local high streets, and celebrate the role and importance of these historic areas as hubs of the community.
National commissions programme
Our national commissions programme will work with artists and creative organisations across the country to celebrate and showcase our high streets. It comprises cultural programming, co-created with communities and delivered by artists, to provide a creative response to document and reflect the High Street across the whole period of the programme until 2024.
Commissions for 2020-21 include High Street Tales, stories which capture the everyday magic of the high street, launching as a podcast and ebook; Future of the High Street, in which filmmakers and young people explore the future; and a four-year photography project to creatively document the changing face of the nation’s high street.
Local grants programme
Our local grants programme will be delivered in the form of grants distributed through cultural consortia set up by local authorities on each high street. £3 million of this funding is being provided by the National Lottery Heritage Fund. The consortia are made up of local cultural organisations, creatives, heritage and community groups, and will develop a programme of activities and events to celebrate the local character and heritage of each location, making our high streets a key place to experience and participate in culture.