Great Yarmouth High Street Heritage Action Zone

The Great Yarmouth High Street Heritage Action Zone will create an enhanced environment and the preservation of heritage assets on the Market Place and King Street.

It will enable a deeper understanding of the area's heritage amongst the local community and will foster training and skills development. Supporting the creative use of vacant spaces it will stimulate residential living and create a lively mix of leisure, culture, heritage and retail opportunities.

The historic centre of Great Yarmouth blends a unique and largely-intact medieval street plan laid out in the 12th century (the 'Rows', a series of narrow passageways providing pedestrian routes towards the Quay) with the ancient Market Place and 18th, 19th and early 20th century structures bounded by medieval town walls.

Underpinning all local regeneration activity is a legacy of severe deprivation, economic need and extraordinary heritage merit. Despite its rich architectural and historical context, Great Yarmouth shares a number of challenges with other relatively remote seaside towns including connectivity and isolation, the quality of housing stock, population seasonality, transience and demographics and the availability and accessibility of funding.

How the Great Yarmouth High Street Heritage Action Zone will help

Reclaiming, repairing and enhancing and reusing the existing high-quality built environment is the foundation of the High Street Heritage Action Zone. The reuse of vacant buildings and upper floors will be a priority, meeting the need for residential capacity to enliven and animate the area, drive footfall and rebalance the mix of residential and commercial use. The introduction of residential units will underpin the establishment of a community living and working within the street. The repair and restoration of heritage assets such as No.6 Market Place, No.145 King Street and landmarks such as the railings at St Nicholas Priory School will enhance the historic environment setting.

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